Advertising / Art Direction
Teenagers and young adults who live online miss out on in-person experiences that technology just can’t replicate. Visiting New York’s Metropolitan Museum of Art (the MET) is one of life’s great experiences. The Verified Experience campaign plays on social media authentication to prompt Gen Z to visit the MET in person where they can enjoy a bigger-than-life experience and truly immerse in the art.
Special thank you to Carson Ting (chairmanting.com) for his mentorship on this project!